MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast sta